The Next Gen Giving Circle has a mission to cultivate the Greater Washington region’s next generation of philanthropists. Founded in 2019, Next Gen’s membership is comprised of more than 80 mid-career professionals whose donations range from $240 to $2,500. With the option of monthly donations, Next Gen’s multi-tiered approach encourages members to make meaningful stretch gifts that align with their personal capacity, with lower barriers to entry than a traditional giving circle.
Next Gen’s founders, Carlyn Madden and Peter Williamson, each had a passion for and background in philanthropy. They were introduced by a mutual friend, as both were looking for a different way to conduct their giving and make philanthropy more accessible to a new generation.
Once connected, the giving circle structure began taking shape. “Our basic premise was that with the DC region’s strong middle class, the earlier we can get people to understand their personal role and impact in philanthropy, the more likely they will be to make a lifelong commitment as they build wealth,” says Carlyn.
Carlyn and Peter decided to establish a giving circle at the Greater Washington Community Foundation to pool donations from members and others. They set a stretch goal for 50 members and offered members the opportunity to help build the structure as they went. They quickly exceeded their goal; the current count is more than 80 members.
In addition to pooling resources, pre-COVID, Next Gen also hosted service events, including a trash clean up at Rock Creek Park.
“As our membership reached critical mass, people saw the group’s personal, professional, and community value. Ultimately, this felt like validation of our original concept: our peers are looking for accessible ways to connect and give back,” says Peter.
Next Gen was up and running at the beginning of 2020—right as the pandemic hit.
As COVID-19 accelerated across the region, a team of 15 Next Gen members quickly created a grants process, guidelines, and application to address the evolving concerns of the local nonprofit sector. With a dramatic rise in COVID-19 infections and a prolonged economic downturn, both with disproportionate impact on Black and brown communities, Next Gen plans to distribute up to $25,000 to community-led responses to the pandemic crisis through a racial equity lens.
COVID-19 has reinforced how critical Next Gen members’ donations are in supporting urgent community needs. Members will learn about grassroots-led efforts and how to allocate their personal resources, keeping racial justice in mind.
Next Gen just released a call for applications for small nonprofits and fiscally-sponsored community groups working on behalf of our neighbors across the region facing housing and food insecurity. Eligible programs include support for eviction prevention, legal aid, food pantries, urban farming, and others. By limiting criteria to budgets of less than $500,000 and giving priority to BIPOC-led organizations, Next Gen will help its members understand the value of supporting organizations often overlooked and marginalized by institutional funders and traditional philanthropists.
About the Founders
Carlyn Madden
Carlyn Madden is the CEO of Good Insight, an executive search firm and governance consultancy for small and mid-sized nonprofits. Prior to consulting, Carlyn spent close to a decade in grantmaking at a private foundation and a DC government agency. She is the co-founder of the Next Gen Giving Circle, former board chair of the Young Nonprofit Professionals Network, and an incoming member of the Leadership Greater Washington Class of 2021. A native of the DC region, she’s a committed supporter of local causes.
Peter Williamson
Peter Williamson is a professional golfer turned social entrepreneur who is passionate about leveraging the power of play to make philanthropy more accessible. Peter currently lives in the DC Metro area where he launched a creative agency called Game Genius, co-founded the Next Gen Giving Circle, and joined the Global Shapers community. He serves on two boards – Unfunded List, a philanthropy-focused nonprofit, and the Kettering Family Philanthropies.